Mobile-phone campaign in Bangladesh

In the past week, our team in Bangladesh has made more than 15.250 phone-calls to stakeholders in the hard-to-reach regions we work in. These phonecalls consisted of precautionary measures, to prevent large-scale spread of COVID-19 in areas that have little to no access to healthcare.

Sadly COVID-19 has been spreading outside of the main cities and is currently found in 15 districts outside of the capital Dhaka. While the number of infections has risen, testing capacity remains low, as well as the willingness to test out of fear for stigmatization.

Besides the phonecalls, our mobile-phone campaign has consisted of 2050 text-messages being sent to the stakeholders mentioned above, which include local council chairmen and secretaries, entrepreneurs and Health Promotion Agents, mentors and community leaders. These people function as catalisers and influencers in the communities, and are spreading the messages they received from Max Foundation Bangladesh.

What else in Max Foundation doing in Bangladesh?

Besides messaging on prevention, local entrepreneurs and Health Promotion Agents have been ensuring the increased supply of hygiene products being distributed amongst communities, while adhering to the limitations on movement and congregation. They have aided in the installment of maxibasins, and are making hygiene and sanitation products available at public waterpumps.

Public waterpumps form a risk of infection, as many people from the village congregate here to collect their water. Therefore, it is incredibly important that these waterpumps stay clean. Instructions and means to clean the public waterpumps (soap, disinfectant) have been spread to community leaders as well as the households themselves. 

What will Max Foundation do next?

This was only step one in a 4-step campaign set up by our team in Bangladesh. In the upcoming days, besides following up with all the stakeholders mentioned above by phone, we will be reaching out to households themselves through call and text. Within the next week, we aim to reach 283.000 households directly with messages on prevention of the virus.

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